Aysu Initiatives(hereinafter referred to as “We” or “us”) is a sole proprietorship enterprise having its place of business at B 401,Guruvatika,Plot D1,Sec 12,Kharghar. We are engaged in the business of providing a web platform to purchase a variety of goods, products, services and deals, especially to those related to Bengali culture and demography exclusively to users and/or customers residing in India (hereinafter referred to as “you”). The domain name bengalsouk.com is solely and completely owned by us.

(Aysu Initiatives) understands your privacy concerns and is committed towards safety and security of the information shared by you with us. We have constructed and we follow this Privacy Policy which describes what, how and why we collect, use, process, analyse and share your data and information and the standards of security and transparency we maintain to protect your security interests.

Aysu Initiatives understands your privacy concerns and is committed towards safety and security of the information shared by you with us. We have constructed and we follow this Privacy Policy which describes what, how and why we collect, use, process, analyse and share your data and information and the standards of security and transparency we maintain to protect your security interests.

You are expected to read the terms and conditions of this Privacy Policy sincerely and attentively. By visiting this website, you hereby give your free consent to be bound by the terms and conditions of this document and accept the means, methods, processes and practices of data collection, usage, processing, analysis and sharing adopted by us as described herein. If you do not agree to the terms and conditions of this Privacy Policy completely, you are hereby requested to kindly discontinue the use and/or access to this website immediately.

This Privacy Policy is incorporated into and subject to the Terms of Use of this website. Since we retain the right to keep enhancing and upgrading the contents of this Privacy Policy regularly to keep your rights and interests protected and safe, you are strongly advised to review this Policy periodically to keep yourself aware of its latest version.

As mentioned above, this Privacy Policy is subject to change at any point of time without giving any notice to anyone. Therefore, the onus lies on you to read the terms and conditions of this Policy carefully before proceeding to use or access this website and/or to make any legal transaction(s) herein.

We may gather and compile any and all kind of information provided by you to us at different points of time in the process of or while attempting to use, access or visit our website. In order to keep your data safe, secured, to provide a smooth and efficient service to our users and for research and development purposes, we may use the data provided by you. Thus, we receive the information that you actively and consciously provide to us, in addition to any other information which you extend to us while using or accessing our website. Furthermore, we also receive and safely store and process the browsing information of your device, your IP information, the URLs you click(ed), visit(ed) and/or likely to click/visit including without limitation the contents of the web pages/web sites associated with such URLs, the frequency of your access/clicks/visits to such URLs and/or such web pages/web sites. We may need all such information to comply with the existing laws of the land and to prevent erroneous, illegal, immoral and/or fraudulent activities and/or transactions on our website which may harm your or our interests.

Personally identifiable information including without limitation full name, address, mobile/fax/phone no., email address, other contact details, demographic data like age, gender, occupation, hometown etc. may also be received by us. We may also receive information from your devices, accounts and other sources. Such information may be used by Aysu Initiatives to enhance the standards of quality of service(s) provided by us and to notify you about the cost-effective and beneficial goods, services, products, deals and/or offers that you may be useful to you. Such information also helps us to troubleshoot the hurdles faced by you while using or accessing our website.

All the information we receive from you helps us and you to strictly comply with and to maintain the sanctity of these terms and conditions thereby reducing the possibilities of conflicts.

You may provide us some sensitive information while using or accessing our website. Aysu Initiatives understands the significance of such information for our users/customers and therefore we aim at adopting all reasonable efforts to keep all such data/information protected. You acknowledge that while using our website, you may be redirected to third party websites including but not limited to payment gateways, who may collect sensitive information including but not limited to financial information. We are not responsible for any collection and/or use of such data and shall not be liable for any use/ misuse of such information by third party websites or service providers.

We may receive information from our data collection devices, commonly known as “cookies”. Cookies provide us specific details about your interests and inclinations and thus help us serve you with customized proposals and requests. These are used by us to provide you hassle-free transaction experience on our website by not requesting you to enter the required data frequently in a session. You retain the right to decline such cookies, however, we wish to bring to your notice that we shall not be responsible for any deficiency or unavailability of services by us.

During the use of the website, you may come across cookies which belong to the third parties. At this juncture, we wish to disclaim that we do not associate ourselves with such cookies and therefore shall have no access or control over their functioning and use. Similarly, any website, webpage or links/URLs belonging to a third party that you may come across while using or accessing our website do not belong to us and we hereby clarify that we have no access or control over the functioning of such sites, pages, links and URLs. We are not and shall not be responsible at any point of time for the contents on such sites, pages, links and URLs including without limitation their privacy policies and for any and all kind of legal or non-legal claim, suits, damages or other actions arising against us and/or you from such sources. We hereby clarify that this Privacy Policy exclusively covers the processes and practices adopted by Aysu Initiatives for receiving, using, sharing, processing and analysing your data and information.

We respect the privacy of our users and customers and do not intend to sell, rent or lend your information to any third party but may share your information with specific third parties as may be required by law under compelling circumstances. In the event where you have not explicitly opted out of sharing your information, we may share your information with our business affiliates, partners and other similar entities. However, we do not and are strictly against sharing any kind of data to unknown third parties exclusively for their marketing and promotional activities. Such sharing is necessary to develop our business strategies, to maximise the standards of service provided to you and to promote promotional offers.

We aim at adopting reasonable standards of safety, security and protection measures possible under our control to prevent your data and information from any and all kind of undesirable situations, actions and events. However, you are still advised to always use a safe and secure server to visit, use and access our website and its contents & to make any transactions therein. You acknowledge that you shall not share your sensitive personal data and information like your financial information (credit/debit card details, your account information, your passwords, bank details, billing address, receipts etc.) directly or indirectly with anyone and take all precautions possible while visiting, using and accessing our website and its contents & while making or attempting to make any transactions therein. We are not responsible for any damages you may incur as a result of breach of the above. You shall be solely responsible in ensuring the safety and security of their respective accounts and are advised against sharing any account credentials including but not limited to any account login details.

Further, you have the right to limit the information shared by you with us by modifying, correcting and/or deleting the data and information you provide actively (like account details etc.) & to decline our cookies.

You are free to opt out of our promotional, advertising and offers-related texts and/or calls from our side or from other entities on our behalf. You have the right to remove your information from your existing account, to de-register your account and to unsubscribe yourself from our contact lists and newsletters. Furthermore, you can always ignore the contents or links of other parties on our website like advertisements or promotional messages from our business parties or other advertising entities.

In the event of any confusion, query, need of clarification, grievance redressal or report of any undesirable activity especially breach of this Privacy Policy, please do not hesitate to reach us at:

Brinda Banerjee

B-401,Guruvatika,

Plot D1,Sec-12,Kharghar

Navi Mumbai-410210